Nelson's Ice Cream

Branding

Package design

2025

Nelson’s Ice Cream is a reimagined identity for a Portland-based ice cream brand, designed to evolve from a local food truck into a scalable, multi-location brick and mortar experience.

Concept

abc

Visual Identity

Everything is built from the same core shapes and colors, which makes it easy to create patterns, packaging, and other pieces that all feel connected. The packaging keeps a clean layout while using bold graphics to stand out. Color and composition shift between products to create variety without losing consistency. A branded sticker seals the packaging, adding a small but intentional brand detail.