Branding
Packaging design
2025
Matterhorn is a luxury chocolate brand centered around quality, refinement, and modern simplicity. The brand aims to feel premium and elevated while still approachable, combining a clean contemporary presence with a strong sense of craftsmanship.
Concept
The project explores contrast between minimalism and bold graphic expression. The exterior packaging is kept simple and refined, while the interior reveals a more expressive geometric pattern inspired by Bauhaus design. This contrast makes opening the packaging feel intentional and turns the inside of the wrapper into part of the overall brand experience. The identity focuses on creating a system that feels modern, structured, and cohesive across different applications.
Visual Identity
Everything is built from the same core shapes and colors, which makes it easy to create patterns, packaging, and other pieces that all feel connected. The packaging keeps a clean layout while using bold graphics to stand out. Color and composition shift between products to create variety without losing consistency. A branded sticker seals the packaging, adding a small but intentional brand detail.
