Subaru Legacy
Environmental Design
Wayfinding
Branding
2024
Subaru Legacy is a conceptual exhibit experience tracing 70 years of Subaru history, guiding visitors through a chronological timeline of iconic vehicles and milestones before transitioning into a showcase of the brand’s newest 2024 models.
Project Overview
Subaru Legacy is a conceptual exhibit experience of the 70 years of Subaru history. Visitors are guided through a chronological timeline of vehicles, key milestones, before the experience transitions seamlessly into a showcase of Subaru's newest 2024 models. The exhibit was designed as a complete system including exterior billboards and event posters, interior wayfinding, a wall timeline display, and product showcase displays.
opportunity
The goal was to design a cohesive exhibit identity system that could live across a wide range of touchpoints and scales while staying true to Subaru's existing brand language. The challenge was creating something that felt immersive without departing from the visual identity Subaru's audience already knows and trusts.
Concept
The exhibit follows Subaru's full arc, beginning with the founding of Nakajima Aircraft Company in 1917 and moving through the brand's post-war change to manufacture scooters, the debut of the first Subaru car, and decades of growth into the brand you see today. By the time visitors reach the 2024 model showcase, they carry the knowledge of the brand's history with them.
Visual identity
The color palette and typography draw directly from Subaru's current brand standards, grounding the exhibit in a visual language that feels familiar and intentional. Original technical blueprints of Subaru's earliest products—including aircraft, scooters, and early automobiles—serve as the primary visual motif throughout the system. These blueprints connect the design language directly to the brand's engineering origins, giving the exhibit a sense of authenticity and depth that goes beyond surface-level aesthetics.
