Talk About It
Campaign Design
environmental Design
Social Media
UI/UX Design
Print & Layout
Branding
Motion Graphics
2024
Project Overview
Talk About It is a campaign developed for Planned Parenthood with a single goal: making it easier and more comfortable for young people to ask questions about their own bodies. The campaign targets young adults ages 15-24—a demographic commonly affected by STIs and unplanned pregnancy—and is built around the idea that stigma prevents young people from access to better health outcomes. If people felt less judged for asking, they would ask more.
Visual Identity
The visual identity was designed to feel the opposite of a clinical health campaign. A bold, expressive typography paired with a warm, high-energy color system communicates confidence and approachability—signaling that these conversations can happen without feeling uncomfortable. The diagonal and wavy type treatment for the slogan pushes against the rigid aesthetic often associated with public health messaging.
Deliverables
Campaign deliverables span print, environmental, and digital touchpoints— including a poster, billboard, brochures, hanging banner, step-and-repeat backdrop, event booth installation, and brochure kiosk. The digital presence extends the campaign through a multi-page website prototype and an animated Instagram carousel addressing common misconceptions around STI testing, birth control, and period health in a direct, judgment-free tone.
