Whimsi
Packaging Design
Branding
2025
Whimsi is a collection of canned cocktails that combines convenience with sophistication. With vibrant visuals and an approachable design, Whimsi promises consumers an enchanting moment in every sip.
Project Overview
Whimsi is a ready-to-drink cocktail brand designed to feel elevated yet approachable. The goal was to create a system that balances playful personality with sophistication. The brand extends across multiple formats, including canned cocktails and pre-mixed bottles, creating a cohesive yet flexible product line.
Concept
The concept behind Whimsi is “elevated play” in the convenience of a pre-mixed drink for any occasion.
The brand pairs light, whimsical visual elements—stars and fruit illustrations—with structured typography and clean layouts. This contrast allows the brand to feel fun without losing credibility.
Visual identity
The logo features a custom wordmark with soft curves and personality. The subtle star elements reinforces the "whimsi" concept.
opportunity
Most canned cocktail brands lean in one of two directions: overly masculine and minimal, or overly sugary and cheap. There is an opportunity for a brand that feels playful and expressive without sacrificing taste or quality.
Whimsi explores bringing personality, color, and charm into a space that still feels refined and intentional.
